原文:
Logo Trends 2005
by Bill Gardner
LogoLounge.com’s Third Annual Visual Trends Report
The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath. But as we march toward LogoLounge.com’s fifth anniversary, we’ve discovered that trends have become something impossible — and maybe unwise — to ignore.
With 20,000 logos now on the website, and with the ability to watch the switches and sways of creativity as it reveals itself through a real-time compendium of identities all over the world, we have learned that noting trends is not so much like reporting history as it is considering what might be next. Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.
Think of them as confirmation that designers are excellent thermometers/barometers of human thinking the world-round. That there are corollaries should be no surprise. So we note trends with these caveats:
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Are these trends on the way in or the way out? We do not presume to suggest one or the other.
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Do trends tell you where to go or, conversely, where not to go? Again, that is for you to decide.
Consider the following 15 trends. Visit LogoLounge.com where you can review trends from the past several years; in real-time, post logo design work; study the work of others; search the database by designer’s name, client type and other attributes; learn from articles and news written expressly for and about logo designers; and much more. (Also, Books I and II are on bookstore shelves; possible submissions for Book III are being accepted now. Go to LogoLounge.com for more information.)
Discover new directions. But remember: With any trend, it is better to realize how you arrived than to know you have arrived.
http://www.gdusa.com/issue_2005/04_apr/feature/feat_02.php
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